Ever been in a store and stop dead in your tracks due to some amazing packaging? I do, all the time. And then I usually buy whatever it is, pretty much no matter what it is. I have a closet full of stuff that’s useable, but have too much of, due to cute packaging. I don’t know what it’s like for non graphic-designers, my boyfriend seems to be able to use logic when making purchases, but I really appreciate when people allow their graphic designers to do their thing. The results sometimes turn out as awesome as this:

Cute, right? I bought three. I have no idea what they taste like, but guess what vegetarians, the marshmallow has no dead cow! So to sum it up, awesome packaging + vegetarian marshmallows = win.